Privacy Policy for Alora

Last updated: January 21, 2026

Welcome to Alora ("we", "us", "our"). We are committed to protecting your personal information and your right to privacy. If you have any questions or concerns about our policy, or our practices with regards to your personal information, please contact us at support@alora.com.

When you visit our website and use our services, you trust us with your personal information. We take your privacy very seriously. In this privacy policy, we seek to explain to you in the clearest way possible what information we collect, how we use it, and what rights you have in relation to it. We hope you take some time to read through it carefully, as it is important.

1. What Information Do We Collect?

We collect personal information that you voluntarily provide to us when you register on the website, express an interest in obtaining information about us or our products, when you participate in activities on the website (such as posting reviews) or otherwise contacting us.

The personal information that we collect depends on the context of your interactions with us and the website, the choices you make, and the products and features you use. The personal information we collect can include the following:

Personal Identification Information: We collect your full name, email address, and phone number when you create an account.
Account Credentials: We collect passwords and similar security information used for authentication and account access. Your password is encrypted and stored securely.
Address Information: We collect shipping addresses, including house number, street, city, state, and pincode, to process and deliver your orders.
Transactional Information: We maintain a history of your orders, products you have purchased, your wishlist items, and your shopping cart contents.
User-Generated Content: We collect information you provide when you write a review, including your rating and the text of your review.

2. How Do We Use Your Information?

We use personal information collected via our website for a variety of business purposes described below. We process your personal information for these purposes in reliance on our legitimate business interests, in order to enter into or perform a contract with you, with your consent, and/or for compliance with our legal obligations.

To facilitate account creation and logon process. If you choose to link your account with us to a third-party account (e.g., your Google or Facebook account), we use the information you allowed us to collect from those third parties to facilitate account creation and logon process.
To send you administrative information. We may use your personal information to send you product, service and new feature information and/or information about changes to our terms, conditions, and policies.
To fulfill and manage your orders. We may use your information to fulfill and manage your orders, payments, returns, and exchanges made through the website.
To post testimonials. We post testimonials and reviews on our website that may contain personal information.
To manage user accounts. We may use your information for the purposes of managing our account and keeping it in working order.
To improve our website and services. We may use information like search queries to analyze trends and improve the user experience.

3. Will Your Information Be Shared With Anyone?

We only share information with your consent, to comply with laws, to provide you with services, to protect your rights, or to fulfill business obligations.

We do not sell, rent, or trade any of your personal information with any third parties for their promotional purposes.

We may share information with third-party vendors, service providers, contractors or agents who perform services for us or on our behalf and require access to such information to do that work. Examples include: payment processing, data analysis, email delivery, hosting services, and customer service. We will only share the minimum necessary information for them to perform their designated functions.

4. How Do We Keep Your Information Safe?

We have implemented appropriate technical and organizational security measures designed to protect the security of any personal information we process. For example, your password is encrypted using modern hashing algorithms. However, please also remember that we cannot guarantee that the internet itself is 100% secure. Although we will do our best to protect your personal information, transmission of personal information to and from our website is at your own risk.

5. What Are Your Privacy Rights?

You have certain rights under applicable data protection laws. These may include the right to:

Access and update your personal information: You can review and change the information in your user account at any time by logging into your profile page.
Request deletion of your data: You may request that we delete your personal information. To make such a request, please contact us at the contact information provided below.

Account Information

If you would at any time like to review or change the information in your account or terminate your account, you can log into your account settings and update your user account. Upon your request to terminate your account, we will deactivate or delete your account and information from our active databases. However, some information may be retained in our files to prevent fraud, troubleshoot problems, assist with any investigations, enforce our Terms of Use and/or comply with legal requirements.

6. Use of Cookies and Sessions

We use sessions to maintain your login status and to manage your shopping cart as you browse our website. A session is a small piece of data stored on our server that is essential for the basic functionality of our e-commerce platform. By using our website, you consent to the use of these essential sessions.

7. Do We Make Updates to This Policy?

We may update this privacy policy from time to time. The updated version will be indicated by an updated "Last updated" date and the updated version will be effective as soon as it is accessible. We encourage you to review this privacy policy frequently to be informed of how we are protecting your information.

8. How Can You Contact Us About This Policy?

If you have questions or comments about this policy, you may email us at support@alora.com or by post to:

Alora Customer Support
New York, NY 2333, US